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Digital Marketing Executive

Marketing Communication · Bhubaneswar · Full-time

Requisition REQ-415378

Digital MarketingSocial Media MarketingSEOContent MarketingGoogle AnalyticsGoogle Search ConsoleGoogle AdsMeta AdsLinkedIn AdsKeyword ResearchContent WritingLead GenerationEmail MarketingCRMCampaign Reporting

EzeRx is looking for a Digital Marketing Executive to manage and support our online marketing activities across social media, SEO, website content, digital campaigns, and brand communication.

The ideal candidate should be hands-on, creative, data-driven, and comfortable managing multiple digital marketing channels.

Key Responsibilities

  • Manage EzeRx's social media platforms including LinkedIn, Instagram, Facebook, and other relevant channels.

  • Plan and execute social media content calendars and digital campaigns.

  • Coordinate with the design team for posts, reels, campaign creatives, and marketing materials.

  • Write and optimize captions, website content, blogs, and other digital content.

  • Perform basic SEO activities including keyword research, on-page SEO, meta tags, and content optimization.

  • Monitor website performance and help improve organic search visibility.

  • Support Google Ads, Meta Ads, LinkedIn campaigns, and other paid digital marketing activities.

  • Track campaign performance, leads, website traffic, engagement, and conversions.

  • Prepare regular digital marketing and social media performance reports.

  • Conduct competitor research and identify new marketing opportunities.

  • Support email marketing, product campaigns, launches, events, and promotional activities.

  • Maintain consistency in brand communication across digital platforms.

Required Skills

  • 1–3 years of experience in Digital Marketing, Social Media Marketing, SEO, or a related role.

  • Good understanding of social media platforms and digital content strategy.

  • Basic to intermediate knowledge of SEO and keyword research.

  • Familiarity with Google Analytics, Google Search Console, Meta Business Suite, or similar tools.

  • Basic knowledge of Google Ads, Meta Ads, or LinkedIn Ads.

  • Good content writing and communication skills.

  • Ability to understand marketing data and prepare simple reports.

  • Basic knowledge of Canva or similar tools will be an advantage.

Preferred

  • Experience in healthcare, technology, startup, or B2B marketing.

  • Experience with email marketing tools and CRM-based campaigns.

  • Basic understanding of lead generation and conversion funnels.

  • Familiarity with WordPress or website content management.

  • Knowledge of marketing automation tools will be an added advantage.

Qualification

Graduate/MBA/Certification in Marketing, Digital Marketing, Business, Mass Communication, or a related field.

Candidates with relevant practical experience and a good understanding of digital marketing may also apply.

What We Are Looking For

  • Someone who can independently manage day-to-day digital marketing activities.

  • Good understanding of social media, SEO, content, and digital campaigns.

  • Ability to coordinate with designers, sales, and internal teams.

  • Willingness to learn, experiment, and improve campaign performance.

Interested candidates can apply with their updated resume and relevant work samples and campaign experience.